Selling across cultures

Intercultural Skills Training

Develop an understanding of your and your customers‘ implicit and explicit norms, values and beliefs.
Identify and anticipate problems in the sales process that may be due to culture – and may not be!
Consider the importance of culture and the impact it can have on your sales processes.
About this trainingRequest offer

Selling across cultures

Selling across cultures can be challenging. Culture influences  how we identify and discuss a need, how we propose a solution, who will listen to us and, most importantly, how we build trust and credibility? This practice-oriented seminar is ideal for all sales professionals, sales support staff, account managers and project managers looking to become more effective when selling across cultures.

Your outcomes

  • Consider the importance of culture and the impact it can have on your sales processes
  • Develop an understanding of your and your customers‘ implicit and explicit norms, values and beliefs
  • Identify and anticipate problems in the sales process that may be due to culture – and may not be!
  • Develop personal practical solutions that work for both cultures
  • Prepare to apply what you have learned to achieve results and win business

  • Virtual Delivery

  • Modular Delivery

  • Face to face Delivery

Training content

  • Valuing what is “culture” and why it matters in sales
  • Understanding your own norms, values and beliefs
  • Considering culture in your sales process – where and how can it play a role?
  • Identifying the unspoken cultural needs of your client
  • Recognizing, respecting and reconciling intercultural dilemmas in sales
  • Putting theory into practice—case studies in cultural dilemma resolution
  • Transferring intentions into actions

  • Customized for specific audience

  • Supported by guided learning / elearning

  • Adapt and intergrate in existing program

  • Flexible group size

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Are you responsible for organizing training and development solutions for individuals, teams, or your entire organization? Are you looking for ideas and options? Would you like to learn about what works, what doesn’t, what others are doing, and where to start? We have 25+ years’ experience in implementing B2B training solutions. Projects large and small, we’ve done it all, helping hundreds of organizations and thousands of employees succeed globally.

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